Privacy Policy
The short version: Pacer is built to keep your data yours. On Apple devices the meals, weights and notes you log sync through your own private iCloud account. Data Pacer reads from Apple Health stays on your device and is never stored in iCloud. If you create a Pacer account, a recent copy of your log is also kept on our servers so Pacer Web and a coach you connect can see it — see section 3. Pacer Gym keeps a gym's records on our servers for that gym. We don't sell your data, and we don't embed advertising or analytics trackers in any app. If an app crashes, it can send a crash report that is not linked to you, and you can turn that off.
1. Who we are
Pacer ("Pacer," "we," "us") makes nutrition, fitness and coaching apps for iOS, macOS and the web, operated by Pacer Fitness. This policy explains what we collect through the apps and this website, and how we handle it.
2. Your log on your Apple devices
Pacer stores the data you create — logged meals, protein and calorie entries, appetite ratings, fasting activity, workout entries, weights you enter, body measurements, and custom foods — using Apple's SwiftData with CloudKit's private database. This means:
- Your data is saved in your own iCloud account and synced across your Apple devices.
- We, the developers, cannot read the contents of your private CloudKit data.
- Creating a Pacer account is optional. Without one, nothing from your log is stored on our servers.
- Data read from Apple Health is not part of this. It stays on the device that read it (section 4).
3. Your Pacer account
If you sign in with Apple, Google or email, we store your account email, a display name and an account ID with our infrastructure provider Supabase, in the EU (Frankfurt). While you are signed in, Pacer keeps a copy of your last 21 days of meals and macros, water, weights you enter, body measurements, notes and targets on our servers, so you can use Pacer Web and so a coach you connect sees an up-to-date summary. This copy is isolated to your account by row-level security, is never sold and is never used for advertising. You can delete your account in the app at any time, which deletes this copy.
4. Apple Health (HealthKit)
With your permission, Pacer reads active energy, steps, walking and running distance, workouts and your weight from HealthKit to calculate your calorie balance and show your progress, and may write workouts and nutrition you log back to Health. HealthKit data is used only to provide Pacer's features to you. Pacer keeps what it reads from Health only on the device that read it, in a cache that is not synced to iCloud and not included in device backups. It is never stored in iCloud. Data read from Health is never sent to our servers. A coach you connect sees only the weights you enter yourself. Pacer never sells HealthKit data, never uses it for advertising, and never shares it with anyone except as described here. You can review or revoke these permissions anytime in Settings → Health.
5. Sharing with your coach (Pacer Coach)
If you connect with a personal trainer through Pacer Coach, you do so by explicit invitation. When connected, the trainer you approved can see the nutrition and activity data relevant to coaching you — your protein and calorie totals, adherence and weight trend (from weights you enter), training days, and the weekly review notes you choose to share — so they can program and adjust your plan. When you are signed in, that summary is also kept on our servers so your coach's apps can show it. You control this: you can review who has access and disconnect a coach at any time, which stops further sharing. Trainers using Pacer Coach are responsible for handling client data respectfully and only for the purpose of coaching.
A trainer's own device calendar. Pacer Coach can optionally show a trainer their own existing appointments alongside their coaching sessions, so they can see what a day already holds before booking into it. This is off by default, requires the trainer's explicit permission, and is read-only: the app has no way to create, change or delete a calendar entry. Those events are read on the trainer's device, a few weeks either side of the dates they are viewing, are never stored by us, never leave the device, and are never shown to clients or used to change the times a client can request. Event names are hidden behind a further opt-in; otherwise each entry simply reads "Busy". A trainer can revoke access at any time in Settings → Privacy & Security → Calendars.
6. Pacer Gym
Pacer Gym is for gym owners and their staff. For the people who sign in to it, we store names, email addresses and account IDs, and the business details the gym enters (business addresses, phone numbers and tax IDs). For that account data, Pacer Fitness is the controller.
Gyms also use Pacer Gym to keep records about their own members: names, contact details, billing addresses, memberships, invoices, payments and consent records. For that data, the gym is the controller, and Pacer Fitness processes it on the gym's behalf under the data processing agreement the gym accepts when it sets up Pacer Gym. Pacer Gym uses Apple's Maps service to find the map location of the addresses a gym enters. If you are a member of a gym that uses Pacer Gym, please contact your gym about your data; we will help the gym respond. Pacer Gym keeps an activity log of which staff member changed a record and when; it records the names of the changed fields, never their values. This data is stored with Supabase in the EU (Frankfurt), and Vercel runs our web service.
7. Purchases
When you subscribe through the App Store, Apple handles payment and we never see your card details. We store the subscription record — the product, its dates and its status — with your account, so your subscription works across your devices and on Pacer Web. Subscriptions bought on Pacer Web are paid through Stripe, which handles your card details under its own privacy policy. If you delete your account, we keep past transaction records because accounting requires it, but we remove your account ID from our record of your App Store purchases.
8. Crash reports
If one of the Pacer apps crashes or freezes, it sends a crash report to Sentry, our crash-reporting service, hosted in the EU (Germany). A report contains technical details — the app version, the device model and operating system, device settings such as language and time zone, and the code that was running — so we can fix the problem. Reports are built to leave out your name, email, account ID, food log, Health data, and anything about your clients or gym members: before a report leaves your device, any email addresses, identifiers and numbers in its text are removed, and no installation or device identifier is sent. Reports are not linked to you and are never used for advertising. Sentry deletes them after no more than 90 days. You can turn crash reports off at any time in each app's Settings, under Share crash reports.
9. The waitlist on this website
If you join our waitlist, we collect the email address you submit, along with basic technical metadata (the page that referred you and your browser's user-agent string). We use this solely to notify you about Pacer's launch and early access. The list is stored with our infrastructure provider (Supabase) and is never sold. You can ask us to remove your email at any time — see "Your rights" below.
10. Pacer Web (browser version)
If you use Pacer in a web browser, your account email, targets, and food logs are stored on our infrastructure provider Supabase, isolated to your account by row-level security. This data is never sold or used for advertising, and you can delete your account and its data at any time. If you also use the Apple apps while signed in, this is the same account copy described in section 3. When you search for a food, your search is sent to the USDA FoodData Central and Open Food Facts databases without any account details.
11. Meeting links: Google Calendar and Zoom (coaches only)
A coach can optionally connect their own Google or Zoom account so that Pacer creates the meeting link when they schedule a session with a client. This is off by default, is started by the coach, and is never required to use Pacer.
What we access. For Google, Pacer requests a single scope — https://www.googleapis.com/auth/calendar.events — and uses it only to create and update the
calendar event for a session the coach schedules in Pacer, including the Google Meet link on that event. Pacer
does not request access to Gmail, Drive, contacts, or profile information, and does not read the coach's
calendar for any other purpose. For Zoom, Pacer requests only meeting:write:meeting, which creates
a meeting on the coach's own Zoom account.
What we store. The OAuth tokens the provider issues, and the meeting's identifier, join URL, and start time for sessions created through Pacer. Tokens are stored in our Supabase-hosted Postgres database, encrypted at rest and readable only by Pacer's server — they are never sent to a browser. Meeting content, recordings, transcripts, and attendee lists are never accessed or stored.
What we never do with Google user data. We do not sell it, do not use it for advertising, do not use it to train generalised artificial intelligence or machine learning models, and do not transfer it to third parties except as needed to provide this feature or where required by law.
Limited Use. Pacer's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Disconnecting. A coach can disconnect at any time in Pacer under Settings → Meeting links, which deletes the stored tokens. Google access can also be revoked at myaccount.google.com/permissions, and Zoom access in the Zoom App Marketplace; when Zoom notifies us that the app was removed, we delete the stored tokens. Meetings that were already created keep working, because they live on the coach's own Google or Zoom account.
12. Service providers
We use a small number of providers to run Pacer, each only for the purpose named here:
- Supabase (EU, Frankfurt) — accounts, the signed-in copy of your log, coach summaries and Pacer Gym records.
- Vercel — runs Pacer Web and the service the apps talk to.
- Sentry (EU, Germany) — crash reports (section 8).
- Resend — sends the waitlist welcome email.
- Apple Maps — finds the map location of a gym's address in Pacer Gym.
- Apple — iCloud storage of your log and App Store payments.
- Stripe — payments on Pacer Web.
- USDA FoodData Central and Open Food Facts — food search, sent without account details.
- Google and Zoom — meeting links, only for coaches who connect them (section 11).
13. What we do not do
- We do not sell or rent your personal data.
- We do not embed third-party advertising SDKs or cross-site tracking in the app.
- We do not use your health data for any purpose other than providing the app's features to you.
- Crash reporting (section 8) is not advertising and does not track you across apps or websites.
14. Data retention
Your in-app data persists in your iCloud account until you delete it (in the app, or by removing the app's iCloud data). Data read from Apple Health is kept only on your device and is removed when you delete the app. Your account and the account copy of your log are kept until you delete your account. Pacer Gym records are kept on the gym's instructions. Crash reports are deleted by Sentry after no more than 90 days. Waitlist emails are retained until launch or until you ask us to delete them, whichever comes first.
15. Your rights
Depending on where you live, you may have the right to access, correct, or delete the personal data we hold about you. You can delete your Pacer account in the app at any time. For anything else, email us at hello@pacerfitness.com and we'll respond promptly.
16. Children
Pacer is not directed to children under 13, and we do not knowingly collect personal information from them.
17. Changes to this policy
We may update this policy as Pacer evolves. When we do, we'll revise the "Last updated" date above and, for material changes, give notice through the app or website.
18. Contact
Questions about privacy? Reach us at hello@pacerfitness.com.